Redefining the Family Office: The Story of Laurion
In the rarefied world of ultra-high-net-worth families, tradition is revered, and legacy is sacrosanct. For centuries, the family office has served as the quiet steward of generational wealth—preserving fortunes, structuring estates, and ensuring a seamless transition of power from one era to the next. Yet, as the world becomes more interconnected, complex, and security-conscious, the traditional model has struggled to evolve. Wealth alone no longer guarantees sovereignty; it requires orchestration.
Recognizing this shift, Gregory Herman-Giddens and Bryce Ernst came together to reimagine the very nature of the family office. The result was Laurion Private Office—a firm that transcends financial stewardship, integrating estate structuring, wealth management, security, and lifestyle oversight into a seamless, high-touch experience. A sanctuary of discretion and precision, Laurion is the embodiment of effortless living at the highest level.
Two Worlds Converge
Few names command as much respect in the realm of estate law as Gregory Herman-Giddens. A Board-Certified Specialist in Estate Planning and Probate Law, Greg’s influence spans continents, his expertise shaping the way wealth is preserved across generations. As the founder of TrustCounsel, he has spent nearly four decades crafting sophisticated trust structures, advising on complex tax strategies, and serving as an expert witness in high-stakes estate litigation. His additional designation as a Certified Financial Planner allows him to blend legal safeguards with financial architecture—ensuring that affluence is not only protected but also positioned for growth.
Yet, for all his mastery of estate law and financial planning, Greg recognized a critical gap. His clientele—families with global portfolios—required more than legal expertise. They needed a partner capable of navigating the intricate realities of their wealth: investment oversight, tax optimization, philanthropic structuring, and the seamless management of their far-reaching interests.
Enter Bryce Ernst—a strategist whose career in military and federal service refined his ability to orchestrate complex security and lifestyle solutions for the world’s elite. Transitioning to the private sector, Bryce built an impeccable reputation for discretion, precision, and high-stakes problem-solving. His founding of the Frederick Dean Group was a testament to his commitment to estate and lifestyle management at the highest echelon, ensuring that the lives of his clientele operated with an almost imperceptible level of orchestration.
Despite their respective successes, both Greg and Bryce saw the same flaw in the traditional model: ultra-high-net-worth families were forced to navigate a fragmented ecosystem of wealth managers, attorneys, security teams, tax specialists, and property managers—each operating in their own silos. What was missing was integration.
The Birth of Laurion
When their paths crossed, the vision was immediate. They would create something unparalleled—a private office that seamlessly merged estate planning, wealth management, security, and lifestyle execution into a singular, elevated experience. Not just a firm, but a partner.
And so, Laurion was born.
The name "Laurion" is derived from the ancient Greek town where laurel wreaths were crafted—symbols of victory, honor, and achievement. By choosing this name, Greg and Bryce reflect their commitment to preserving the legacies of ultra-high-net-worth families while promoting a sense of sovereignty in their clients' lives.
Laurion is not a traditional family office. It is a redefinition. Here, wealth management and estate structuring are only the foundation. The firm extends far beyond financial oversight—curating, securing, and facilitating the complexities of 21st-century UHNW living. Whether structuring global investment portfolios, engineering multi-jurisdictional tax strategies, acquiring and securing a private island, or overseeing a collection of international residences, Laurion’s ethos is one of excellence, foresight, and mastery.
Redefining the Family Office
For Greg and Bryce, Laurion is more than a business—it is a philosophy. The landscape of wealth is shifting, and Laurion is at the forefront of its evolution. No longer must families orchestrate their own network of financial advisors, legal experts, security professionals, and estate managers. Laurion offers a singular point of contact—a firm where every detail is anticipated, every complexity is managed, and every decision is executed with unparalleled precision.
At its core, Laurion is about legacy—not merely in the financial sense, but in the way families live, move, and secure their futures. It is a firm designed for those who seek more than preservation; it is for those who seek sovereignty over their lives.
This is Laurion. This is the new standard.
Elevating today. Preserving tomorrow.
